Branding Guide for SPOKE

2024

I spearheaded the creation of a comprehensive branding guide that became the cornerstone of the organization’s digital communication and marketing strategies. This project was a deep dive into the essentials of brand identity, where I crafted detailed guidelines for typography, color palettes, imagery, and messaging to reflect SPOKE’s mission and values.

Through this process, I not only honed my design skills but also gained critical insights into how cohesive branding drives organizational impact and community engagement. This hands-on experience enriched my understanding of strategic marketing and digital communication, and the branding guide continues to serve as a vital tool for maintaining a consistent and powerful visual identity across all platforms.

Other Projects I worked on during the Internship

SPOKE is a non-profit organization in South Boston. I worked here as a Bloomberg Arts Intern through Bloomberg Philanthropies, where my role blended digital communication design, marketing, and community engagement.

SOCIAL MEDIA GRAPHICS

NEWSLETTER DESIGN

PAMPHLET DESIGN